About Us
VedaCreatives is a one-person brand identity studio run by Yash Kaku a brand identity designer with five years across freelance, agency and corporate design. The studio works remotely with funded founders across the US, UK and Europe, shipping brand systems and design-led MVPs end to end.
Brand identity & design-led MVPs //
For funded founders, end to end
Studio at a glance
Five chairs. Five years on the door.
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2024 - now
Tuvoc Technologies
Graphic Designer, now Design Team Lead - leading brand and product design across client work.
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2023 - 2024
CSRBOX
Graphic Designer - brand identity, report covers and collateral for corporate CSR partnerships.
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2022 - 2023
Group Bayport
Graphic Designer - print production, handling high-volume orders end to end.
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2021 - 2023
Fiverr
Freelance designer, Level 2 seller - logo design, brand identity design and presentation work for international clients.
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2021 - 2022
Custom Apps & Solutions
Junior Graphic Designer - UI/UX, app design and newsletter design.
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Five years, five very different rooms - freelance, print production, CSR design, now leading a team. Every one shaped how I work as a brand identity designer today: speed from freelance, precision from print, systems from agency.
Built for founders who're done blending in.
Most founders don't need an agency. They need one brand identity designer who can take a positioning conversation, turn it into a brand system, and then design the product that system lives inside — without losing anything at handoff.
That's the whole model. Brand identity for startups that are past their first customers and ready to look the part. Design-led MVPs for founders who want the first build to feel considered, not stitched together. One brand identity designer, both tracks, start to ship.
Meet Yash Kaku
I'm Yash Kaku — a brand identity designer and product designer who's spent five years learning the same lesson from different chairs: the work only matters if it survives all the way to the user's screen.
Why I started VedaCreatives
I kept watching good brand work die at handoff. A studio would ship a beautiful identity, the founder would hand it to a separate dev team, and six weeks later the live product looked nothing like the deck. The craft leaked out between the people.
VedaCreatives is the fix for that. One brand identity designer who also designs the product — so the system promised in the guidelines is the same system that ships. No translation loss, no "that's a dev question," no handoff gap.
How I got here
I started as a freelance brand identity designer — logos and identities for early-stage D2C and creator brands. Then brand and editorial design at CSRBox, where I shipped report and identity work for international foundations including the British Council — that case study lives here. Today I'm Design Team Lead at Tuvoc Technologies, leading brand and product design across client work.Freelance taught me speed. Agency taught me systems. Corporate taught me what "shipped" actually means. VedaCreatives is all three in one designer — see exactly what that looks like.
A note from a past client
"Yash is the rare brand identity designer who doesn't disappear after the logo. He stayed through the build the live product actually looks like the brand we paid for."
Jason Patrick Managing Director of Strategic Group Ltd.
Let's build something worth shipping.
If you're a founder who needs a brand identity designer who'll stay through the build not just the handoff - tell me about the project. I reply within one working day with an honest read on whether we're a fit.
Start a project