Social Media and Video Marketing Strategy:
1. Audience Understanding: We conducted thorough research to understand L.B. Joshi High School’s target audience, which included students, parents, alumni, and the local community.
2. Content Planning: We created a content plan that included informative videos about the school, faculty interviews, student achievements, virtual campus tours, and educational tips.
3. Social Media Selection: We strategically chose social media platforms such as YouTube, Facebook, and Instagram to showcase the school’s videos and engage with the target audience effectively.
4. Video Production: Our team produced high-quality videos that highlighted the school’s academic excellence, extracurricular activities, facilities, and testimonials from students and parents.
5. Live Events: We organized live Q&A sessions with teachers and administrators, allowing the community to interact directly with the school.
Results:
Increased Enrollment (15% Growth): L.B. Joshi High School experienced a significant 15% increase in enrollment applications, with prospective students and parents citing the informative videos as a deciding factor.
Engagement Surge (350% Increase): Social media engagement, including likes, comments, shares, and views, surged by 350%, indicating active involvement from students, parents, and the community.
Positive Image: L.B. Joshi High School improved its online reputation, solidifying its position as a respected educational institution in the community.
Impactful Outreach: The virtual campus tours and informative videos allowed L.B. Joshi High School to reach prospective students and parents outside their local area.
Conclusion:
The collaboration between L.B. Joshi High School and our digital marketing agency showcases the transformative power of an integrated social media and video marketing strategy in the education sector. By understanding their audience, creating engaging video content, and leveraging social media platforms, we empowered L.B. Joshi High School to elevate its brand, connect with the community, and achieve remarkable growth.
